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When do the holidays start?

Furry clawed grinch hand in a Santa sleeve reaching for a gift-wrapped smartphone on a purple background.

When do the holidays start? In This Post  The holiday marketing season starts earlier every year – but when should brands really begin their campaigns? This post explores how marketers can time their seasonal activations, why early holiday buzz is winning, and what it means for consumer behaviour. Christmas came early — again. In our … Read more

Why We’re All Going Country

We’re All Going Country In This Post From cowboy boots to country-pop hits, Western style is having a moment – and it’s not just nostalgia. This post explores how TikTok, celebrities, and a new generation of city dwellers are embracing the country aesthetic, IRL and online. You might have heard it called “country core” or … Read more

How Paris Fashion Week 2024 Is Shaping the Future of Digital Media

What Paris Fashion Week 2024 Says About the Current Digital Media Landscape In This Post Paris Fashion Week 2024 wasn’t just about couture – it sparked a debate: are we watching shows, or streaming them? This post explores how TikTokers, front-row exclusivity, and the tension between analog and digital are redefining fashion media. Paris Fashion … Read more

The Rise and Fall of the Coquette Aesthetic

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The Rise and Fall of the Coquette Aesthetic In This Post The coquette aesthetic once dominated Tumblr feeds and pastel mood boards — soft bows, ballet flats, muted pinks, and nostalgic femininity. But as TikTok monetized every trend and brands leaned in, the ethereal club of coquette girls started to feel less magical. This post … Read more