Reboots, Remakes and the Age of Instagram Face In This Post Lindsay Lohan’s comeback has sparked plenty of nostalgia – and just as much conversation about how her look has evolved. Her transformation sits right at the intersection of modern beauty standards, celebrity expectations, and the “Instagram Face” era we’ve all learned to recognise. This … Read more
In a world of AI, what makes copy good? In This Post What does it mean to write good copy when AI tools are in the mix? This post explores how humans still outshine generative models, why emotional storytelling matters, and what brands risk when their voice becomes too robotic. As AI in marketing becomes … Read more
Microtrends that matter for food and beverage brands In This Post In the world of food and beverage marketing, small, intimate moments are going viral – and brands are leaning into microtrends to tap in. This post explores how faux dinner-date shows, mukbangs, and shared-meal content are reshaping how we connect with food online. In … Read more
What do the Bon Appetit and Poppi scandals tell us about food and beverage branding? In This Post When Poppi and Bon Appétit landed in hot water, it reflected a deeper issue in F&B branding: cheap engagement and viral moments can sap a brand’s identity. This post breaks down how brands risk losing purpose when … Read more
Brand marketing versus social media marketing: what’s the difference? In This Post Not all marketing is created equal: brand marketing builds an ecosystem and identity, while social media marketing pushes short-term campaigns. In this post, we unpack the key differences, when to use each, and why tone and cohesion matter more than ever. “[Is the … Read more
When do the holidays start? In This Post The holiday marketing season starts earlier every year – but when should brands really begin their campaigns? This post explores how marketers can time their seasonal activations, why early holiday buzz is winning, and what it means for consumer behaviour. Christmas came early — again. In our … Read more
The Chicken Shop Date that Broke the Internet In This Post Andrew Garfield’s viral Chicken Shop Date with Amelia Dimoldenberg wasn’t just a flirty stunt – it’s marketing gold. This post breaks down how that authenticity (or the illusion of it) fuels content creation, builds connection, and reinvents the celebrity interview for the internet age. … Read more
Why Microtrends Matter In This Post Microtrends are everywhere – from ‘brat summer’ to ‘demure fall’ – and they’re not just fleeting memes. This post dives into how these niche cultural flashes shape what we buy, wear and share. In the age of TikTok speak, trends colour the way that we categorize our seasons. In … Read more
What the Blake Lively Conversation is Missing In This Post Blake Lively is more than an actress – she’s a multi-hyphenate brand, and that’s exactly where things go wrong. This post breaks down how her persona, products and celebrity image collide – and why Gen Z is calling her out on it. “Based on a … Read more
The Art of AI In This Post AI isn’t just a tech tool – it’s becoming a creative collaborator. In this post, we explore how artificial intelligence is reshaping design, where its creative limits lie, and why humans still matter in the art world. Unlike its depiction in movies like The Matrix, AI’s development in … Read more
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