Reboots, Remakes and the Age of Instagram Face In This Post Lindsay Lohan’s comeback has sparked plenty of nostalgia – and just as much conversation about how her look has evolved. Her transformation sits right at the intersection of modern beauty standards, celebrity expectations, and the “Instagram Face” era we’ve all learned to recognise. This … Read more
In a world of AI, what makes copy good? In This Post What does it mean to write good copy when AI tools are in the mix? This post explores how humans still outshine generative models, why emotional storytelling matters, and what brands risk when their voice becomes too robotic. As AI in marketing becomes … Read more
Microtrends that matter for food and beverage brands In This Post In the world of food and beverage marketing, small, intimate moments are going viral – and brands are leaning into microtrends to tap in. This post explores how faux dinner-date shows, mukbangs, and shared-meal content are reshaping how we connect with food online. In … Read more
What do the Bon Appetit and Poppi scandals tell us about food and beverage branding? In This Post When Poppi and Bon Appétit landed in hot water, it reflected a deeper issue in F&B branding: cheap engagement and viral moments can sap a brand’s identity. This post breaks down how brands risk losing purpose when … Read more
Brand marketing versus social media marketing: what’s the difference? In This Post Not all marketing is created equal: brand marketing builds an ecosystem and identity, while social media marketing pushes short-term campaigns. In this post, we unpack the key differences, when to use each, and why tone and cohesion matter more than ever. “[Is the … Read more
What does the 14 hour TikTok ban mean for the platform’s future? In This Post TikTok’s 14-hour ban in the U.S. wasn’t just a glitch – it revealed bigger questions about power, politics, and the platform’s future. This post explores how the ban unfolded, what it means for creators, and how brands are reacting to … Read more
How Taylor Swift Became a Billionaire by Marketing Her Eras In This Post Taylor Swift isn’t just a music icon — she’s a marketing powerhouse. Her decades-long career is defined by distinct “eras,” each with its own visual aesthetic, merch, and narrative that fans obsessively decode. This post digs into how Swift engineered her own … Read more
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