In a world of AI, what makes copy good? I was walking down Ossington over the weekend (a popular Toronto street lined with trendy shops and bars) sipping an iced coffee and listening to Addison Rae’s (excellent) new album, when I was stopped in my tracks by copy so bad that I did a metaphorical … Read more
Microtrends that matter for food and beverage brands Recently, it seems that food and beverage brands are attempting to leverage the intimacy of sharing a meal with someone as a viable marketing tactic. From dinner-date style celebrity interviews to mukbangs churned out to promote an influencer’s side business, sharing a meal has become a viral … Read more
What do the Bon Appetit and Poppi scandals tell us about food and beverage branding? In a recent podcast, TikTok influencer turned Sirius XM Radio show host Tinx declared that she wishes brands would stop trying to speak like “annoying Gen Z’s” in the comments. “Why can’t a brand just be a brand anymore?” she … Read more
Brand marketing versus social media marketing: what’s the difference? “[Is the brand] selling a lifestyle, creating a whole ecosystem, or are they selling a specific product?” Kara Lattanzio, Senior Account Director at ASA, said while discussing the difference between brand marketing versus social media marketing. If you don’t know the difference, I’m right there with … Read more
TikTok was officially banned in the US on January 19th, 2025 — only for the ban to be lifted 14 hours later. “Thanks for your patience and support. As a result of President Trump’s efforts, TikTok is back in the U.S.!” A message on the app flashed as users logged back online. This message sparked … Read more
How Taylor Swift Became a Billionaire by Marketing Her Eras Explore Taylor Swift’s journey to becoming the most popular female pop star in the music industry Taylor Swift is a singer, songwriter and self-marketing genius. With a career spanning 20 years, Swift is the most popular female pop star on the planet today. She’s a … Read more
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