Healthy Living

Microtrends that matter for food and beverage brands  In This Post In the world of food and beverage marketing, small, intimate moments are going viral – and brands are leaning into microtrends to tap in. This post explores how faux dinner-date shows, mukbangs, and shared-meal content are reshaping how we connect with food online. In … Read more

What do the Bon Appetit and Poppi scandals tell us about food and beverage branding? In This Post When Poppi and Bon Appétit landed in hot water, it reflected a deeper issue in F&B branding: cheap engagement and viral moments can sap a brand’s identity. This post breaks down how brands risk losing purpose when … Read more