Content Marketing

We’re All Going Country In This Post From cowboy boots to country-pop hits, Western style is having a moment – and it’s not just nostalgia. This post explores how TikTok, celebrities, and a new generation of city dwellers are embracing the country aesthetic, IRL and online. You might have heard it called “country core” or … Read more

What the Sale of TikTok Could Mean for Content Creators – and Consumers In This Post A potential sale of TikTok could reshape everything for creators – from their income to creative freedom. In this post, we break down what this shift could mean for the platform and its users. “Get ready with me to … Read more

What Paris Fashion Week 2024 Says About the Current Digital Media Landscape In This Post Paris Fashion Week 2024 wasn’t just about couture – it sparked a debate: are we watching shows, or streaming them? This post explores how TikTokers, front-row exclusivity, and the tension between analog and digital are redefining fashion media. Paris Fashion … Read more

The Social Media Girl Diaries: A Day in the Life of an Account Manager In This Post Go behind the scenes with an ASA account manager — from morning check-ins to brainstorming sessions and client calls. Discover the real day-to-day of agency account work. “I am, throughout the day, consistently, morning to night, and even … Read more

The Social Media Girl Diaries: A Day in the Life of a Strategist In This Post What does a day in the life of a digital strategist look like? Join Olga, ASA’s in-house strategist, as she breaks down her typical workday — from ideating with Reddit and TikTok inspiration to winding down with songwriting, yoga, … Read more

The Rise and Fall of the Coquette Aesthetic In This Post The coquette aesthetic once dominated Tumblr feeds and pastel mood boards — soft bows, ballet flats, muted pinks, and nostalgic femininity. But as TikTok monetized every trend and brands leaned in, the ethereal club of coquette girls started to feel less magical. This post … Read more