Content Marketing

We’re All Going Country On the rise of the country aesthetic in music, media and pop culture You might have heard it called “country core” or “cowboy fashion,” but the Western trend is making waves online and IRL. Gone are the days of the “clean” aesthetic – which, with its city-lights glamour and moneyed polish, … Read more

What the Sale of TikTok Could Mean for Content Creators – and Consumers How the impending shift in TikTok’s ownership will affect its users. “Get ready with me to be unemployed!” TikTok creator Kensington Tillo (@kensnation) quipped in a sardonic video posted last month. The looming threat of TikTok’s impending ownership change-up directly impacts creators … Read more

What Paris Fashion Week 2024 Says About the Current Digital Media Landscape From The Row’s no phones policy to TikTokers sitting front row at fashion shows, Paris Fashion Week posed the question: to be online, or not to be? Paris Fashion Week 2024 was grand on many scales: there were a record-breaking 108 shows, with … Read more

The Social Media Girl Diaries: A Day in the Life of an Account Manager ASA’s superstar Connie Strazzeri on how she balances work, life and motherhood (with her baby girl, Chanel the dog) “I am, throughout the day, consistently, morning to night, and even on weekends, looking at client stuff,” ASA account manager Connie Strazzeri … Read more

The Social Media Girl Diaries: A Day in the Life of a Strategist ASA’s Strategist Olga Fes on working in digital marketing, her relationship to social media and her self care routine “Remember that you’re talking to a friend,” Olga Fes said to me over Zoom, on working in digital marketing. At the centre of … Read more

The Rise and Fall of the Coquette Aesthetic On the longevity of trends, online and IRL, & how the coquette aesthetic turned a corner into “cheugy” The “coquette aesthetic” first popped onto my feed in 2014 – on Tumblr, where I was an active user, scrolling through angsty photos of the Arctic Monkeys and Lana … Read more