Content Marketing

What the future of AI, and its integration with design technology, means for the modern creative. Unlike its depiction in movies like The Matrix, AI’s development in the modern world has been advancing alongside society, without apocalyptically eradicating it. That being said, its rapid rise in recent years has led tech industry titans to question … Read more

On the rise of the country aesthetic in music, media and pop culture You might have heard it called “country core” or “cowboy fashion,” but the Western trend is making waves online and IRL. Gone are the days of the “clean” aesthetic – which, with its city-lights glamour and moneyed polish, is the antithesis of … Read more

How the impending shift in TikTok’s ownership will affect its users. “Get ready with me to be unemployed!” TikTok creator Kensington Tillo (@kensnation) quipped in a sardonic video posted last month. The looming threat of TikTok’s impending ownership change-up directly impacts creators like Kensington. The beauty influencer has been transparent about the money she makes … Read more

From The Row’s no phones policy to TikTokers sitting front row at fashion shows, Paris Fashion Week posed the question: to be online, or not to be? Paris Fashion Week 2024 was grand on many scales: there were a record-breaking 108 shows, with collections boasting bold colours, shapes, textures and prints. The week drew attention … Read more

ASA’s superstar Connie Strazzeri on how she balances work, life and motherhood (with her baby girl, Chanel the dog) “I am, throughout the day, consistently, morning to night, and even on weekends, looking at client stuff,” ASA account manager Connie Strazzeri said over Zoom. Across the multitude of accounts that Connie works on at ASA, … Read more

ASA’s Strategist Olga Fes on working in digital marketing, her relationship to social media and her self care routine “Remember that you’re talking to a friend,” Olga Fes said to me over Zoom, on working in digital marketing. At the centre of Olga’s strategy, when it comes to crafting killer campaigns, is a sense of … Read more

On the longevity of trends, online and IRL, & how the coquette aesthetic turned a corner into “cheugy” The “coquette aesthetic” first popped onto my feed in 2014 – on Tumblr, where I was an active user, scrolling through angsty photos of the Arctic Monkeys and Lana del Rey lyrics. Coqueticism is pretty much the … Read more