Microtrends that matter for food and beverage brands Recently, it seems that food and beverage brands are attempting to leverage the intimacy of sharing a meal with someone as a viable marketing tactic. From dinner-date style celebrity interviews to mukbangs churned out to promote an influencer’s side business, sharing a meal has become a viral … Read more
What do the Bon Appetit and Poppi scandals tell us about food and beverage branding? In a recent podcast, TikTok influencer turned Sirius XM Radio show host Tinx declared that she wishes brands would stop trying to speak like “annoying Gen Z’s” in the comments. “Why can’t a brand just be a brand anymore?” she … Read more
Brand marketing versus social media marketing: what’s the difference? “[Is the brand] selling a lifestyle, creating a whole ecosystem, or are they selling a specific product?” Kara Lattanzio, Senior Account Director at ASA, said while discussing the difference between brand marketing versus social media marketing. If you don’t know the difference, I’m right there with … Read more
When do the holidays start? Christmas came early — again. In our latest blog, we’re breaking down the marketing behind the holiday season’s impending arrival — and why it feels like it’s starting earlier and earlier. But first, let’s rewind, to when Christmas started after Remembrance Day (and felt richer, warmer and more magical for … Read more
The Chicken Shop Date that Broke the Internet “If all of this wasn’t here, do you think we’d actually go on a date?” Andrew Garfield asked YouTube host Amelia Dimoldenberg during their Chicken Shop Date interview last week. He was referring to the cameras, and to the implied crew holding mics and lights behind the … Read more
Why Microtrends Matter In the age of TikTok speak, trends colour the way that we categorize our seasons. In the wake of “brat summer,” we’re heading into “demure fall.” And by we, I mean the internet collective that determines the microtrend of the moment: millennials and Gen Zs on social media. But how did “brat” … Read more
What the Blake Lively Conversation is Missing “Based on a best-selling Colleen Hoover novel, “It Ends With Us” is ultimately about breaking the cycle of domestic violence that entraps one generation after another,” The New York Times reported, describing the movie adaptation of the popular book. The controversy surrounding the release of “It Ends With … Read more
The Art of AI What the future of AI, and its integration with design technology, means for the modern creative. Unlike its depiction in movies like The Matrix, AI’s development in the modern world has been advancing alongside society, without apocalyptically eradicating it. That being said, its rapid rise in recent years has led tech … Read more
We’re All Going Country On the rise of the country aesthetic in music, media and pop culture You might have heard it called “country core” or “cowboy fashion,” but the Western trend is making waves online and IRL. Gone are the days of the “clean” aesthetic – which, with its city-lights glamour and moneyed polish, … Read more
What the Sale of TikTok Could Mean for Content Creators – and Consumers How the impending shift in TikTok’s ownership will affect its users. “Get ready with me to be unemployed!” TikTok creator Kensington Tillo (@kensnation) quipped in a sardonic video posted last month. The looming threat of TikTok’s impending ownership change-up directly impacts creators … Read more
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