The Word on the Street

When do the holidays start?   Christmas came early — again. In our latest blog, we’re breaking down the marketing behind the holiday season’s impending

The Chicken Shop Date that Broke the Internet “If all of this wasn’t here, do you think we’d actually go on a date?” Andrew Garfield

Why Microtrends Matter In the age of TikTok speak, trends colour the way that we categorize our seasons. In the wake of “brat summer,” we’re

What the Blake Lively Conversation is Missing “Based on a best-selling Colleen Hoover novel, “It Ends With Us” is ultimately about breaking the cycle of

The Art of AI What the future of AI, and its integration with design technology, means for the modern creative. Unlike its depiction in movies

We’re All Going Country On the rise of the country aesthetic in music, media and pop culture You might have heard it called “country core”

What the Sale of TikTok Could Mean for Content Creators – and Consumers How the impending shift in TikTok’s ownership will affect its users. “Get

What Paris Fashion Week 2024 Says About the Current Digital Media Landscape From The Row’s no phones policy to TikTokers sitting front row at fashion

The Social Media Girl Diaries: A Day in the Life of an Account Manager ASA’s superstar Connie Strazzeri on how she balances work, life and

The Social Media Girl Diaries: A Day in the Life of a Strategist ASA’s Strategist Olga Fes on working in digital marketing, her relationship to

The Rise and Fall of the Coquette Aesthetic On the longevity of trends, online and IRL, & how the coquette aesthetic turned a corner into