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Augmented Reality in Retail: The Future of Shopping

Over the past few months, it’s become clear that the future of retail will be largely taking place online, and fast! Consumers have become even more accustomed to easily shopping for items on their devices and due to the pandemic, fewer customers are willing to visit a brick and mortar store in [...]

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A Guide to Branding In the Face of Market Challenges

The past few months have been unpredictable, to say the least. Every person’s life has been impacted by the pandemic in one way or another, and between the supply shortages we faced in the early days of the pandemic and the ongoing effort to remain socially distant, consumer habits have [...]

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How COVID-19 is Making “Business As Usual” A Thing of the Past

COVID-19 has changed the world as we know it, and the future has come much quicker than any of us could have predicted. Prior to the arrival of  COVID-19, technological innovations were already having a dramatic impact on consumer behaviours and the world of retail, but the stay-at-home economy [...]

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How Advertisements Are Evolving During the COVID-19 Pandemic

Coronavirus has completely flipped the script on marketing efforts and advertisements that were in the works for months have now been scrapped. Ads that may have been considered funny and on-brand a few weeks ago now have the potential to come off as out of touch or downright insensitive. [...]

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How to Advertise on TikTok: A Marketing Guide for Beginners

After weeks of practicing social distancing, it seems everyone and their mother has become well acquainted with the video-sharing app TikTok. While most people are pretty familiar with TikTok’s challenges and trending audio tracks, marketers are still testing the waters when it comes to [...]

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What Digital Marketers Can Learn From Celebs Texting Their Fans

Author: Patricia Untinen Patricia is the Digital Content Creator at Arnold Street Media, Inc. She completed a Bachelor of Commerce degree and specialized in marketing management at The Ted Rogers School of Business Management. Patricia has been writing stellar blogs for us for over a year now. [...]

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Everything You Need to Know About Facebook Dating

Facebook Dating officially launched in the US late last year and it’s now available in a total of 20 countries, including Canada! The latest iterations of this dating app include safety features, Instagram integration, zero advertising and a handy new “Secret Crush” feature. Facebook is clearly [...]

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Top 5 Social Media Predictions for 2020

The new year is almost here, and savvy digital marketers are already trying to predict the trends that will take place on social media when 2020 rolls around. Platforms like Instagram, Facebook, and Twitter have become an integral part of consumers’ everyday lives over the past decade and some [...]

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