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How to Get People to Gather Around Your Digital Campfire

It should come as no shock that when Canadians are online, they’re usually on social media. According to a forecast from Statista, Canada’s social network penetration is predicted to surpass 80 percent by 2021. This same report ranked Facebook as the leading mobile social media website in the [...]

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5 Social Media Trends Worth Noting

Social media platforms are constantly evolving, and that means trends are changing with them. As they begin to implement new features and switch up their algorithms, it’s important to note which aspects are gaining popularity and how you can pivot your content.  We’ve compiled a list of the [...]

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5 Benefits of Content Marketing for Your Business

Content marketing is an essential component of the marketing mix that can sometimes get a bad rap due to the fact that it can be difficult to track a direct ROI that is tied to it. In actuality, by delivering a repository of authentic, informative, and engaging content, you can build brand [...]

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3 Reasons Why You Should Have a Business Blog

In today’s increasingly competitive digital landscape, developing a strong web presence is a must. To effectively do this, businesses need a strategic branding strategy and the right marketing mix. Blogging plays an important role in this mix and is one of the most effective ways to build brand [...]

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Ecommerce Trends to Look Out for in 2021 & Beyond

In today’s mobile-dominated, digital world, participating in ecommerce has become a must for many brands. Just last year alone, mobile spending increased by 18.1% in North America. Consumer behaviours rapidly evolved due to COVID-19 lockdowns and retail closures, and offline spending shifted [...]

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5 Toronto Businesses That Have Pivoted During the Pandemic

2020 has been an unforgettable year, to say the least. Between the global pandemic, the rise of remote work, and new social distancing norms, we’ve all had to learn how to adapt. This sentiment especially applies to small business owners in Toronto who, let’s face it, have been put through the [...]

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Augmented Reality in Retail: The Future of Shopping

Over the past few months, it’s become clear that the future of retail will be largely taking place online, and fast! Consumers have become even more accustomed to easily shopping for items on their devices and due to the pandemic, fewer customers are willing to visit a brick and mortar store in [...]