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5 Benefits of Content Marketing for Your Business

Content marketing is an essential component of the marketing mix that can sometimes get a bad rap due to the fact that it can be difficult to track a direct ROI that is tied to it. In actuality, by delivering a repository of authentic, informative, and engaging content, you can build brand [...]

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3 Reasons Why You Should Have a Business Blog

In today’s increasingly competitive digital landscape, developing a strong web presence is a must. To effectively do this, businesses need a strategic branding strategy and the right marketing mix. Blogging plays an important role in this mix and is one of the most effective ways to build brand [...]

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Ecommerce Trends to Look Out for in 2021 & Beyond

In today’s mobile-dominated, digital world, participating in ecommerce has become a must for many brands. Just last year alone, mobile spending increased by 18.1% in North America. Consumer behaviours rapidly evolved due to COVID-19 lockdowns and retail closures, and offline spending shifted [...]

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5 Toronto Businesses That Have Pivoted During the Pandemic

2020 has been an unforgettable year, to say the least. Between the global pandemic, the rise of remote work, and new social distancing norms, we’ve all had to learn how to adapt. This sentiment especially applies to small business owners in Toronto who, let’s face it, have been put through the [...]

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Augmented Reality in Retail: The Future of Shopping

Over the past few months, it’s become clear that the future of retail will be largely taking place online, and fast! Consumers have become even more accustomed to easily shopping for items on their devices and due to the pandemic, fewer customers are willing to visit a brick and mortar store in [...]

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A Guide to Branding In the Face of Market Challenges

The past few months have been unpredictable, to say the least. Every person’s life has been impacted by the pandemic in one way or another, and between the supply shortages we faced in the early days of the pandemic and the ongoing effort to remain socially distant, consumer habits have [...]

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How COVID-19 is Making “Business As Usual” A Thing of the Past

COVID-19 has changed the world as we know it, and the future has come much quicker than any of us could have predicted. Prior to the arrival of  COVID-19, technological innovations were already having a dramatic impact on consumer behaviours and the world of retail, but the stay-at-home economy [...]