COVID-19 has changed the world as we know it, and the future has come much quicker than any of us could have predicted. Prior to the arrival of  COVID-19, technological innovations were already having a dramatic impact on consumer behaviours and the world of retail, but the stay-at-home economy [...]

Coronavirus has completely flipped the script on marketing efforts and advertisements that were in the works for months have now been scrapped. Ads that may have been considered funny and on-brand a few weeks ago now have the potential to come off as out of touch or downright insensitive. [...]

After weeks of practicing social distancing, it seems everyone and their mother has become well acquainted with the video-sharing app TikTok. While most people are pretty familiar with TikTok’s challenges and trending audio tracks, marketers are still testing the waters when it comes to [...]

Author: Vittoria Rabito Note: This blog was intended to be released before COVID-19 swept our nation. Since then, TikTok has gone from a commonly-used app amongst teens and tweens to EXPLODING across millions of households full of folks looking for a laugh and some fun during this difficult [...]

Author: Robyn Bluestein As the Marketing and Communications Director at Arnold Street Media, Inc., Robyn is responsible for internal and external communications, media relations, event coordination, creative development and social media strategy and development, among other things. She’s also [...]

Author: Patricia Untinen Patricia is the Digital Content Creator at Arnold Street Media, Inc. She completed a Bachelor of Commerce degree and specialized in marketing management at The Ted Rogers School of Business Management. Patricia has been writing stellar blogs for us for over a year now. [...]

Facebook Dating officially launched in the US late last year and it’s now available in a total of 20 countries, including Canada! The latest iterations of this dating app include safety features, Instagram integration, zero advertising and a handy new “Secret Crush” feature. Facebook is clearly [...]

The new year is almost here, and savvy digital marketers are already trying to predict the trends that will take place on social media when 2020 rolls around. Platforms like Instagram, Facebook, and Twitter have become an integral part of consumers’ everyday lives over the past decade and some [...]

The long-awaited iPhone 11 and iPhone 11 Pro were finally released on September 20, 2019, and this lineup is all about the upgraded camera features! Apple has really outdone itself with the extra cameras, zooming capabilities, and recording options on the latest iterations of the iPhone, and [...]

Social media is a must-have for businesses in this day and age and it is has become an integral component of any marketing strategy. If you’re not showing up on social, you’re missing out on a major opportunity to connect with your target audience and build your brand. With that said, posting [...]