From 2021 onward, it’s expected that businesses will depend more on virtual engagement rather than traditional marketing means. The evolution of the digital marketing landscape provides new and interesting opportunities for SMEs to effectively reach their target audience. As firm believers in [...]

In today’s mobile-dominated, digital world, participating in ecommerce has become a must for many brands. Just last year alone, mobile spending increased by 18.1% in North America. Consumer behaviours rapidly evolved due to COVID-19 lockdowns and retail closures, and offline spending shifted [...]

2020 has been an unforgettable year, to say the least. Between the global pandemic, the rise of remote work, and new social distancing norms, we’ve all had to learn how to adapt. This sentiment especially applies to small business owners in Toronto who, let’s face it, have been put through the [...]

Over the past few months, it’s become clear that the future of retail will be largely taking place online, and fast! Consumers have become even more accustomed to easily shopping for items on their devices and due to the pandemic, fewer customers are willing to visit a brick and mortar store in [...]

The past few months have been unpredictable, to say the least. Every person’s life has been impacted by the pandemic in one way or another, and between the supply shortages we faced in the early days of the pandemic and the ongoing effort to remain socially distant, consumer habits have [...]

COVID-19 has changed the world as we know it, and the future has come much quicker than any of us could have predicted. Prior to the arrival of  COVID-19, technological innovations were already having a dramatic impact on consumer behaviours and the world of retail, but the stay-at-home economy [...]

Coronavirus has completely flipped the script on marketing efforts and advertisements that were in the works for months have now been scrapped. Ads that may have been considered funny and on-brand a few weeks ago now have the potential to come off as out of touch or downright insensitive. [...]

After weeks of practicing social distancing, it seems everyone and their mother has become well acquainted with the video-sharing app TikTok. While most people are pretty familiar with TikTok’s challenges and trending audio tracks, marketers are still testing the waters when it comes to [...]

Author: Vittoria Rabito Note: This blog was intended to be released before COVID-19 swept our nation. Since then, TikTok has gone from a commonly-used app amongst teens and tweens to EXPLODING across millions of households full of folks looking for a laugh and some fun during this difficult [...]

Author: Robyn Bluestein As the Marketing and Communications Director at Arnold Street Media, Inc., Robyn is responsible for internal and external communications, media relations, event coordination, creative development and social media strategy and development, among other things. She’s also [...]