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Storytelling has been around for as long as humans have roamed the earth. For centuries, we’ve used stories to communicate our feelings, build connections, and stimulate our brains. Storytelling is a powerful tool that can be used to make a lasting impact.

For brands, using storytelling on social media is a way to captivate their audience and convey their voice. This method of communication goes beyond the tactics and ploys that are all too often used in marketing efforts. It is a way to tell the public what your brand is truly about.

The importance of storytelling in modern-day marketing efforts simply can’t be ignored. That’s why we’ve decided to divulge the importance of storytelling in social media.

Uniqueness

Let’s face it – it’s tough to be original and stand out from the crowd these days. Does the phrase “everything has already been done before” ring a bell? Well, even though a lot of things have already been done, that doesn’t mean they’ve been done the exact same way and showcasing your uniqueness is a great way to connect with consumers.

One of the most effective ways to display the unique qualities of your brand is through storytelling. Take information about your brand or products that may not be conventionally exciting and make it feel important and relevant to your audience.

Casper became a $1 million mattress start-up by selling a mattress in a box that consumers could buy online – something that had never been done before. They put a referral program in place and soon after their customer’s unboxing videos went viral. Evidently, the more you think outside the box, the better!

Personalization

Personal marketing has gained a significant amount of traction as of late because consumers are much more trusting of a person than a faceless brand. Just think about it – are you more likely to buy a product from an Instagram advertisement or from a recommendation given to you by a trusted friend? The majority of people would say the latter, and millennials in particular carry a certain skepticism of brands that can be difficult to break.

By using storytelling in your social media, you increase the likelihood of consumers feeling personally connected to your brand and therefore more loyal to it. Don’t be scared to talk about the humble beginnings of your company or even personal struggles that have gotten you to where you are on Facebook and Instagram. Consumers are much more responsive to stories that are relatable!

Retention

Stories create an emotional attachment and sense of loyalty unlike anything else. If you’ve ever read a compelling series of stories, like Harry Potter, you’re probably still attached to the characters in some sense. The same kind of devotion can be accomplished through storytelling on social media.

Use brand ambassadors that have personalities similar to the clientele you’re trying to target to increase their engagement. Lululemon does a great job of this by using local influencers, outstanding yoga instructors, and elite athletes in their brand ambassador program.

You also want to make sure you speak your customers’ language when it comes to messaging. Aim to come off as a close friend to your audience – one that they’re committed to keeping in their life!

When it comes to storytelling on social media, the benefits definitely outweigh the costs. Just remember to be consistent, creative, and always include your target audience in your narrative.

Why Arnold Street Media

At Arnold Street Media, Inc., we’re pros at brand storytelling. We stay true to our client’s brand values and tone so they can better connect to their customers. We also up the storytelling ante with dynamic and unexpected visuals. Contact us today to get your story told!