Menkes, a renowned real estate development company, faced the task of bringing tenants back to the office and attracting visitors to on-site stores after the pandemic to their six distinctive properties. They needed a social media strategy that could adapt to changing trends and capture attention with engaging videos. As a solution, Arnold Street revamped Menkes' social media by prioritizing dynamic video content on Instagram. Each property has its own persona, reflecting its unique vibe while maintaining Menkes' overall brand tone. This personalized approach aimed to connect with tenants and the community on a deeper level.

Services

CopywritingCreative DirectionDigital AdsGraphic DesignInfluencer MarketingPhotographySocial MediaStrategyVideo Production

320 Bay

320 Bay stands as a testament to iconic history and breathtaking architecture, with each corner revealing a piece of its storied past. Our inspiration for this property is drawn directly from the stunning architectural details surrounding you and the historical ambiance that the building radiates. Stepping into 320 Bay, you're immediately transported back in time, immersed in the timeless elegance of this architectural gem.

100 QQ

100QQE caters to high-impact professionals who prioritize convenience and lifestyle without compromising on their professional environment. It serves as a comprehensive hub equipped with everything one might need within a single building—grocery stores, fitness centers, and shuttle services—making it a perfect blend of work-life integration for those who value efficiency and accessibility in their daily lives.

WIC

WIC offers a serene, open space where the design, accentuated by floor-to-ceiling windows and proximity to the harbourfront, mirrors the tranquility of nature, fostering a calm and productive environment.

Menkes’ new Instagram look continuously boosts engagement among tenants and locals. By giving each property its own personality, we’ve made the brand stand out while keeping their identity intact. Plus, our engaging photo and video content has brought tenants back to the office, making them feel more connected to the community.

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25 York

25 York offers a unique experience by virtue of its prime location right next to the Scotiabank Arena. This proximity allows you to dine at the authentic Italian fine dining restaurant, Aria and then easily catch a Raptors game or a concert. Beyond the convenience for entertainment, 25 York is an ideal parking destination for those engaging in downtown activities, being the closest parking structure to the arena and conveniently situated right off the Gardiner Expressway. Additionally, it boasts a variety of retailers and food options for tenants, making it not just a strategic location but also a hub for convenience and lifestyle choices.

One York

One York stands as the quintessential work/play tower, redefining the concept of a modern workspace. It's not just an office tower; it's a destination. With a full shopping experience featuring awesome retailers, an array of food options including the newly inaugurated Oliver & Bonacini Food Hall, and the recent opening of Second City, One York caters to both Torontonians and visitors seeking a vibrant place to enjoy a great meal and share a good laugh. This location offers tenants an unparalleled blend of convenience and lifestyle options, all under one roof. At One York, tenants truly have it all, making it a premier choice for those looking to enrich their workday with leisure and entertainment.

4711 YONGE

4711, prominently recognized as a bustling business hub at Yonge and Sheppard epitomizes the ideal blend of work and leisure. Positioned directly above the station, it is encircled by an array of restaurants, shops, bars, grocery stores, and various work-related amenities, making it the quintessential spot for professionals who appreciate the convenience of having work and play in close proximity. The tenant profile here is decidedly more corporate and professional, catering to those who seek a dynamic environment that supports their professional ambitions while offering easy access to leisure activities.

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