Arnold Street Agency has partnered with RioCan Living to elevate and grow their digital presence across Canada. Our collaboration began with the development of a refined social strategy and the production of premium photo and video content for Instagram and Facebook—showcasing RioCan Living’s commitment to design, community, and lifestyle. By translating their brand values into visually engaging, platform-native content, we’ve helped position RioCan Living as a leader in real estate storytelling across digital channels.
From everyday storytelling to long-term brand building, we’ve worked closely with RioCan Living to build a digital presence that feels grounded in real life. Our team oversees the full content process—from creative direction to production—capturing photo and video that reflects the brand’s commitment to intentional design, connected communities, and vibrant urban living. From reels to static images, we ensure every piece of content reinforces a consistent brand narrative across platforms—one that puts people at the centre of every story.
Our work with RioCan Living begins with a place—a core community, a vibrant neighbourhood, and a deep understanding of the everyday moments that happen within. By visiting and collaborating with their properties across Canada, we’re able to tell stories that reflect the real experiences of renters and homeowners. Every piece of content is shaped by RioCan Living’s people-first mission—highlighting not just the spaces themselves, but the lives lived within them. From strategy to production, we craft thoughtful, place-based storytelling that resonates with audiences and reinforces the brand’s commitment to building connected, intentional communities.
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