Arnold Street Agency was selected to lead Walker’s Shortbread’s brand marketing in Canada, bringing new energy to this iconic treat through a strategic mix of content creation, influencer collaborations, and paid media.
Our approach has focused on crafting visually engaging content, including dynamic reels and high-quality photography that capture the indulgence and heritage of Walker’s Shortbread in a modern, shareable way. By partnering with influencers who authentically love the brand, we’ve expanded its reach and introduced Walker’s to new audiences in fresh and creative ways.
Our approach has focused on crafting visually engaging content, including dynamic reels and high-quality photography that capture the indulgence and heritage of Walker’s Shortbread in a modern, shareable way. By partnering with influencers who authentically love the brand, we’ve expanded its reach and introduced Walker’s to new audiences in fresh and creative ways.
Beyond digital, we’ve been planning fun, eye-catching out-of-home campaigns designed to make an impact, ensuring Walker’s Shortbread remains top-of-mind for Canadian consumers. Combined with paid media efforts, our strategy seamlessly blends storytelling with performance-driven marketing, celebrating the rich history and irresistible taste of Walker’s Shortbread.
Beyond digital, we’ve been planning fun, eye-catching out-of-home campaigns designed to make an impact, ensuring Walker’s Shortbread remains top-of-mind for Canadian consumers. Combined with paid media efforts, our strategy seamlessly blends storytelling with performance-driven marketing, celebrating the rich history and irresistible taste of Walker’s Shortbread.
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