Arnold Street developed Return to What Matters, an integrated restaurant marketing campaign for Turtle Jack’s Muskoka Grill. Inspired by the feeling of escaping to the cottage, the campaign combined food photography, video production, social media content, paid advertising and experiential marketing to reinforce Turtle Jack’s position as a distinctly Canadian restaurant brand built around great food, drinks and time together.
For Turtle Jack’s, the opportunity was to create a restaurant campaign that went beyond individual menu promotions. Return to What Matters gave the brand a larger emotional platform rooted in Muskoka, cottage culture and the experience of sharing great food and drinks with the people who matter most.
The campaign combined restaurant lifestyle photography, food-focused creative and social-first video to capture both the quality of the menu and the atmosphere surrounding it.
From burgers and cocktails to shared meals and lakeside moments, every piece of content connected the Turtle Jack’s dining experience back to its relaxed Muskoka identity.
The campaign was designed to work across the full restaurant marketing ecosystem — from social media and paid advertising to in-restaurant promotions and brand partnerships.
We extended the campaign into a consumer promotion offering guests the chance to win a Muskoka getaway for four. Creative paired Turtle Jack’s food and beverage offering with recognizable Canadian cottage experiences, connecting the restaurant, the promotion and the broader Return to What Matters brand story.
The result was an integrated food and beverage campaign that could live across digital media, restaurant locations, social content, promotional marketing and experiential activations, giving Turtle Jack’s a flexible creative platform rather than a one-off advertising campaign.
Social-First Creative Marketing Agency in Toronto | Arnold Street Agency
Arnold Street Agency is a Toronto-based creative marketing agency that helps brands grow through social media strategy, content production, paid social campaigns, influencer partnerships, brand storytelling, and conversion-focused digital campaigns. We are best suited for lifestyle, food and beverage, retail, hospitality, CPG, professional services, and local Toronto brands that need strategy and execution in one place.
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