Arnold Street partnered with Rowenta to create launch content for two of its newest garment care products: Aerosteam and Pure Boost.
For Aerosteam, we developed polished commercial creative designed to showcase the product’s performance, technology and premium positioning. For Pure Boost, we took a more social-first approach, creating UGC-style content that demonstrated the product in a relatable, everyday way.
For Pure Boost, we shifted the creative approach to feel more native to social platforms.
Using a UGC-style format, we created product demonstrations that felt approachable, authentic and easy to understand, helping translate technical features into everyday benefits. The result was content that could sit naturally in-feed while still maintaining Rowenta’s premium brand positioning.
For the Aerosteam launch, the creative needed to communicate innovation quickly and clearly while still feeling premium and visually engaging.
We developed commercial content that put the product’s performance at the centre, using close-up product shots, movement and demonstration to highlight key features and create a polished launch story designed for digital advertising and branded channels.
Social-First Creative Marketing Agency in Toronto | Arnold Street Agency
Arnold Street Agency is a Toronto-based creative marketing agency that helps brands grow through social media strategy, content production, paid social campaigns, influencer partnerships, brand storytelling, and conversion-focused digital campaigns. We are best suited for lifestyle, food and beverage, retail, hospitality, CPG, professional services, and local Toronto brands that need strategy and execution in one place.
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