
Pocky, the snack that defined our childhood (and now adulthood), approached us with a clear objective: to expand its digital presence, increase engagement among Canadian consumers, and most importantly: form deeper emotional connections with lovers of this nostalgic snack. ASM took on the challenge of revitalizing Pockyโs Canadian digital marketing strategy through custom creative content, collaborating with Canadian influencers and creators, and executing targeted advertising campaigns.
We developed a wide range of custom content for Pocky, including photography, video, and animation, to showcase the productโs fun and shareable nature. Through the power of influencer marketing, we collaborated with Canadian creators to promote Pocky, ensuring content was authentic and engaging to the Canadian demographic. We also implemented targeted digital advertising strategies aimed at boosting Canadian engagement and expanding Pockyโs reach across the country.
Jan 1 2024 - Dec 31 2024 Compared to Jan 1 2023 - Dec 31 2023 IG
ashmtc_ This is so pocquette โจ.
Itsmeadc okay ๐ someone understood the assignment, raise their pay check by a million immediately
madre14_ This is adorable! Too cute to devour? Nope - fair game ๐
yycpromoter My fave snack๐๐๐
allisclare I could eat these everyday
eonnigiri Theyโre my favorite childhood snack ๐๐
oh_fourthelove We love these! Perfect for a treat on the go
bbjayeats Obsessed!! I remember begging my parents for pocky too ๐๐
sarasyvr Aww, childhood dream collab come true! Love to see it
lynalfonsO Itโs a must in our household! We get the big boxes!
jessbaumgardner I have seriously loved these since I was a kid ๐
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