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Pocky, the snack that defined our childhood (and now adulthood), approached us with a clear objective: to expand its digital presence, increase engagement among Canadian consumers, and most importantly: form deeper emotional connections with lovers of this nostalgic snack. ASM took on the challenge of revitalizing Pockyโ€™s Canadian digital marketing strategy through custom creative content, collaborating with Canadian influencers and creators, and executing targeted advertising campaigns.

Services

CopywritingCreative DirectionDigital AdsGraphic DesignInfluencer MarketingPhotographySocial MediaStrategyVideo Production

We developed a wide range of custom content for Pocky, including photography, video, and animation, to showcase the productโ€™s fun and shareable nature. Through the power of influencer marketing, we collaborated with Canadian creators to promote Pocky, ensuring content was authentic and engaging to the Canadian demographic. We also implemented targeted digital advertising strategies aimed at boosting Canadian engagement and expanding Pockyโ€™s reach across the country.

Pocky YoY IG STATS

Jan 1 2024 - Dec 31 2024 Compared to Jan 1 2023 - Dec 31 2023 IG

Impressions
0 - 523.3% +
Increase in CTR
0 - 3,417.89% +
Increase in Engagement
0 - 464.4% +
Increase in Link clicks
0 - 9,962.5% +
Decrease in CPC
0 - 9,242.5% +
Pocky Canada Strawberry Flavor social design
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Hi, thanks for visiting! Weโ€™d love to hear from you, so send us a note, and weโ€™ll be in touch.

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