Pocky, the snack that defined our childhood (and now adulthood), approached us with a clear objective: to expand its digital presence, increase engagement among Canadian consumers, and most importantly: form deeper emotional connections with lovers of this nostalgic snack. ASM took on the challenge of revitalizing Pocky’s Canadian digital marketing strategy through custom creative content, collaborating with Canadian influencers and creators, and executing targeted advertising campaigns.
We developed a wide range of custom content for Pocky, including photography, video, and animation, to showcase the product’s fun and shareable nature. Through the power of influencer marketing, we collaborated with Canadian creators to promote Pocky, ensuring content was authentic and engaging to the Canadian demographic. We also implemented targeted digital advertising strategies aimed at boosting Canadian engagement and expanding Pocky’s reach across the country.
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