KRUPS brought Coffee Crush to Canada, and Arnold Street was tasked with leading the launch. We developed an integrated campaign that combined commercial video production, social-first branded content, custom PR kits, influencer collaborations and recipe development to introduce the product in a way that felt premium, playful and highly shareable.
From the hero brand commercial to creator content and custom unboxing experiences, every piece was designed to build excitement, drive product discovery and give Coffee Crush a strong Canadian launch moment.
We created a cohesive launch platform centred around bold visual storytelling, craveable coffee moments and a playful brand personality. A hero commercial established the campaign look and feel, supported by a series of social-first content pieces designed to extend the story across digital channels.
Social-First Creative Marketing Agency in Toronto | Arnold Street Agency
Arnold Street Agency is a Toronto-based creative marketing agency that helps brands grow through social media strategy, content production, paid social campaigns, influencer partnerships, brand storytelling, and conversion-focused digital campaigns. We are best suited for lifestyle, food and beverage, retail, hospitality, CPG, professional services, and local Toronto brands that need strategy and execution in one place.
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