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Frontera, a wine brand with a global presence, aimed to elevate brand awareness and expand their email list through engaging campaigns. While most of their social media activity is centralized on a global account, there was a need for impactful, localized campaigns to directly engage the North American audience.
The Grammys campaign significantly elevated Frontera’s brand visibility, engaging a broad audience and connecting them with the brand’s values and offerings. Through the contest, we substantially grew Frontera’s email list, providing a valuable channel for direct marketing and ongoing engagement.
The involvement of an influencer in the latest campaign brought a new level of excitement and interaction, further boosting engagement and reach. Year after year, the campaign has been met with enthusiasm and participation, marking it as a flagship initiative for Frontera in North America.
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