Candyverse, the parent brand behind the popular “Better Bears”, sought to create a captivating online presence that would not only reflect the brand’s playful and health-conscious spirit but also effectively market its flagship product. The goal was to develop a brand website that would serve as the central hub for Candyverse, alongside engaging marketing collateral to attract and retain customers.
Designed and developed Candyverse’s brand website, focusing on an immersive user experience that highlighted the playful yet health-conscious nature of Better Bears. The site included product information, brand story sections, and an e-commerce platform for direct customer purchases.
Crafted a cohesive visual and content strategy that was implemented across the website and all marketing collateral, ensuring brand consistency and effectively conveying the Candyverse story.
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