The Social Media Girl Diaries: A Day in the Life of an Account Manager

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Go behind the scenes with an ASA account manager — from morning check-ins to brainstorming sessions and client calls. Discover the real day-to-day of agency account work.

If you’ve ever wondered what a day in the life of a social media manager really looks like – beyond the pretty grid and TikTok trends – Connie’s schedule is a pretty accurate snapshot. As a social media account manager at a digital marketing agency in Toronto, she spends her days bouncing between content planning, client check-ins, approvals, analytics and a lot of creative problem-solving.

“I am, throughout the day, consistently, morning to night, and even on weekends, looking at client stuff,” ASA account manager Connie Strazzeri said over Zoom.

Across the multitude of accounts that Connie works on at ASA, her focus is on making content fun, while suiting the client’s tone.

“It doesn’t matter what topic you’re talking about, you can still make it fun in a way that works for you” she said, on getting creative when it comes to client work.

She said that, while experts may deliver great advice or smart content, the delivery can be boring. Her goal as an account manager is to create engaging content that captures the client’s voice while compelling the consumer. This can be as simple as switching up the format or brainstorming a unique way to get information across.

Connie creates space for creativity throughout the course of her days – below, we’re taking a sneak peek into her jam-packed schedule (a la Sarah Jessica Parker – I don’t know how she does it!).

What does a social media account manager do?

At a high level, a social media account manager is the bridge between clients, content creators and platforms. On any given day, Connie might be:

• Translating client goals into content ideas and campaigns
• Reviewing and scheduling posts across TikTok, Instagram, LinkedIn and more
• Responding to comments and DMs or flagging community feedback
• Checking analytics to see what’s working and what needs to change
• Jumping into strategy calls with clients and the internal team
• Translating client goals into content ideas and campaigns that support both brand marketing and social media marketing

The job is part creative, part project management, part client services – which is why she jokes that her to-do list is “50 things long” before noon.

9 am – 12 pm

First things first: Connie takes 15 to 20 minutes to organize her day, setting up her calendar and her to do list. She’s flexible with her schedule, knowing that “by 10:30, something else comes up.”

“I get such satisfaction and gratification by banging off 50 things by 12 pm,” Connie said. “What does it for me is seeing a huge list that I have to do and banging [it] out one after the other.”

Those first few hours are when she tackles the heaviest social media management tasks: reviewing briefs, checking on live campaigns (that can mean anything from a new TikTok campaign to paid social ads…)
, answering client emails and lining up content so nothing falls through the cracks.

12 pm – 4:30 pm

“Then I’m like, I’m going to make myself another coffee, and then I get back to it. Then by 4:30 I calm down!”

When she needs a five minute breather, she’ll make a coffee and play fetch or cuddle with her dog, Chanel, who frequently graces the background of her Zoom calls. Then it’s back to work!

Afternoons are usually a mix of meetings, content reviews (making sure copy, visuals and trends still feel aligned with each client’s brand world)
and real-time tweaks to social media calendars – the less glamorous but essential part of working in social media marketing.

4:30 pm – 5 pm

‘“By 4:30, [I know that ] I’m not going to finish, so let’s not rush it. I can work at a comfortable pace until 5, and then after that I feel so good – it’s like a personal challenge, just banging everything off my list.”

It’s also when she looks ahead at what’s coming up the next day – new campaigns, trend moments to watch, or bigger strategy projects across ASA’s clients.

Wrapping Up

If you’re looking to achieve your marketing dreams, you need a Connie in your corner. Get in touch – we’d love to chat about how we can help you get it done. As a digital marketing agency in Toronto and creative agency, ASA builds social media strategies, content and campaigns for brands that want to show up online like real people, not templates.