Candyverse, the parent brand behind the popular “Better Bears”, sought to create a captivating online presence that would not only reflect the brand’s playful and health-conscious spirit but also effectively market its flagship product. The goal was to develop a brand website that would serve as the central hub for Candyverse, alongside engaging marketing collateral to attract and retain customers.

Services

Brand Identity
UI/UX Design
Web Design
Graphic Design

Brand Website Creation

Designed and developed Candyverse’s brand website, focusing on an immersive user experience that highlighted the playful yet health-conscious nature of Better Bears. The site included product information, brand story sections, and an e-commerce platform for direct customer purchases.

Visual and Content Strategy

Crafted a cohesive visual and content strategy that was implemented across the website and all marketing collateral, ensuring brand consistency and effectively conveying the Candyverse story.