Arnold Street developed an integrated Canadian launch campaign for SKIPPY® Strawberry, bringing the iconic peanut butter brand back to Canadian consumers with a bold, playful creative platform.
Combining commercial food content, social-first creative, influencer partnerships and retail-focused marketing, we built a campaign designed to drive awareness, craveability and product discovery while supporting the launch at Costco across Western Canada.
The return of SKIPPY® to Canada called for more than a traditional product announcement. We developed a creative world that celebrated the nostalgia of an iconic brand while introducing SKIPPY® Strawberry as something new, playful and highly craveable.
Our campaign creative put the product at the centre, using bold colour, movement, texture and food styling to highlight the combination of creamy peanut butter and sweet strawberry flavour. From polished commercial content to fast-moving social executions, the creative was designed to capture attention and make the launch feel unmistakably The SKIPPY® Brand.
The campaign paired polished food and beverage commercial production with content designed specifically for the way CPG brands are discovered today.
We created branded video and photography alongside creator-led content, recipes, snack inspiration and retail-focused social creative. Influencers across Western Canada helped bring the product into real kitchens and Costco shopping trips, while the brand campaign established a consistent visual identity across owned, earned and paid channels.
The result was a fully integrated CPG food marketing campaign that connected brand storytelling, product craveability, creator influence and retail conversion.
Social-First Creative Marketing Agency in Toronto | Arnold Street Agency
Arnold Street Agency is a Toronto-based creative marketing agency that helps brands grow through social media strategy, content production, paid social campaigns, influencer partnerships, brand storytelling, and conversion-focused digital campaigns. We are best suited for lifestyle, food and beverage, retail, hospitality, CPG, professional services, and local Toronto brands that need strategy and execution in one place.
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