Arnold Street partnered with The SPAM® Brand Canada to grow the brand’s presence with Canadian consumers through a mix of influencer marketing, branded social content, product storytelling and recipe-led creative.
Since the launch, the work has helped drive a 300% increase in both impressions and reach, building greater visibility for the brand while showing the versatility of The SPAM® Brand across products, recipes and everyday food culture.
Our team developed a content approach that combined product education, recipe inspiration, branded storytelling and creator-led content, helping introduce different The SPAM® Brand products while giving consumers new reasons to bring the brand into their kitchens.
rom elevated recipe concepts to quick, craveable social content, every execution was designed to balance the brand’s unmistakable personality with the visual standards of modern food marketing
The SPAM® Brand is globally recognized, but growing the Canadian presence required content that felt culturally relevant, social-first and grounded in how people actually cook and eat.
From elevated recipe concepts to quick, craveable social content, every execution was designed to balance the brand’s unmistakable personality with the visual standards of modern food marketing.
Influencer and creator partnerships have played a key role in expanding The SPAM® Brand Canada’s reach. We’ve worked with food creators to develop branded recipes and original content that feels native to their audiences while keeping the product at the centre of the story. We also worked with influencers to promote the The SPAM® Brand x Liko Foodtruck experience at the CNE in Toronto.
Social-First Creative Marketing Agency in Toronto | Arnold Street Agency
Arnold Street Agency is a Toronto-based creative marketing agency that helps brands grow through social media strategy, content production, paid social campaigns, influencer partnerships, brand storytelling, and conversion-focused digital campaigns. We are best suited for lifestyle, food and beverage, retail, hospitality, CPG, professional services, and local Toronto brands that need strategy and execution in one place.
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