Arnold Street partnered with Ontario Pork to evolve its visual identity into a more modern, cohesive brand system built for today’s food and agriculture landscape. Our work included brand guidelines, typography, colour, photography direction, iconography and graphic elements, with the new identity brought to life across social media, recipe cards, educational materials, event signage and a custom van wrap.

The result is a flexible food brand identity that helps Ontario Pork communicate the quality of locally produced pork, support Ontario farmers and connect more consistently with consumers across digital and physical touchpoints.

Services

Brand IdentityCopywritingCreative DirectionGraphic DesignPhotographyStrategy

Building a Food Brand System That Works Everywhere

Ontario Pork needed a visual identity that could flex across a wide range of consumer and industry communications without losing consistency. We developed a complete brand system covering logo usage, colour, typography, photography, iconography, pattern and layout, creating a clear visual language for both digital and print applications.

For a food and agriculture organization, that consistency is especially important. The brand has to work just as effectively on a recipe card or social post as it does on educational materials, event signage or a vehicle wrap.

Making Local Food More Recognizable

The refreshed identity was designed to support Ontario Pork’s larger goal of building awareness and trust around locally produced pork and the farmers behind it. Food photography was given a more authentic, vibrant and approachable direction, while custom graphic elements and iconography helped communicate topics such as quality, care, sustainability and community.

By extending the system across recipe content, social media, educational collateral, events and branded environmental applications, we created a more recognizable consumer-facing presence for Ontario Pork across the places people discover, learn about and engage with the brand.