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Social media is a must-have for businesses in this day and age and it is has become an integral component of any marketing strategy. If you’re not showing up on social, you’re missing out on a major opportunity to connect with your target audience and build your brand. With that said, posting just to post isn’t the way you should approach this marketing tool and it does require more time and effort than you may realize. 

The social media landscape can be difficult to navigate for the everyday business owner, but today we’re going to make it a bit easier for you. Here are the top digital marketing mistakes that companies make. Avoid these commonly made mistakes, and you’ll be set up for success:

 1. Inconsistency

The old saying “consistency is key” is just as applicable to success on social media as it is to overall entrepreneurial success. The only way to reap the benefits of Facebook, Instagram, and Twitter is to consistently post on these platforms and have the posts themselves be in-line with your unique branding. This doesn’t mean you should recycle variations of the same content over and over, but you should definitely have a distinctive look – colouring, fonts, brand voice, etc.

 2. Posting Just To Post

Being consistent with your posting schedule is a huge part of building your brand on social media, but it’s just one piece of the puzzle. You also need to make an effort to post quality content that engages with your audience. After all, the main purpose of social media is to have an active and ongoing conversation with your followers. It is essential that content is well thought out, consistent with your brand, and has an intention behind it.

 3. Product Promotion Overkill

Not surprisingly, being barraged with constant product promotion deters people from hitting that “follow” button. Promoting your product is important, but you also have to build a trusting relationship with your following. Don’t be afraid to let them in and show them the behind the scenes of your business. In posts where you want to plug your product, tie it in creatively with other exciting content like a fun event, current news, a contest or an upcoming holiday. At ASM we like to follow the 80/20 rule – 80% engagement, 20% shameless self-promotion.

 4. Lack of Call To Action

Your social media can only benefit your business if people know where to find you. You should link back to your website as often as possible, and there should always be a link to your home page in your bio. Another great way to get people to come back to your site is to post blogs on it and promote those blogs on your social. The more indexed pages you can link back to, the better!

 5. Ads, Ads, Ads!

When social media first entered the world of marketing,  brands could get away with not running ads, but for many corporations that is no longer the case. Including a substantial ad budget for Google, Facebook and Instagram is pretty much the only way to reach millions of users in a non-intrusive way. These tools may be somewhat complicated to the new user, but in most cases will provide unparalleled results in terms of ROI and cost. Also, lucky for you, there are businesses like ours that specialize in ad creation and management, should you require some digital advertising help. 

 Armed with these five no-no’s, you’ll be better equipped to navigate the social media sphere. And if you need help building an online presence that’s in line with your business, Arnold Street Media, Inc. can help with that! From inception to delivery and beyond, we take you there seamlessly and with ease. Contact us today!