So You Built An App: Now What?!
Hello, there brainiac! Chances are if you’re reading this, you’ve just completed the development of an amazing app that you’ve been working on for quite some time.
Unfortunately, the work doesn’t end once your development is showcased in the app store.
The app market is vast, and has many developers competing to have their pride and glory downloaded over their competitors. Marketing is an imperative piece of the app success puzzle, and failing to invest time and energy into ensuring that your app is widely promoted will end up costing you far more in the long run than any initial marketing costs would have beforehand.
If you’re looking to promote your app effectively and ensure the brilliance of it is widely recognized, it’s as simple as following these steps:
Social media is king for online marketing. These platforms allow you to engage with potential customers on your terms.
By setting up social media accounts for your app, you create an online community where your customers can share their experiences with your product and invite their friends to check it out. The awareness that brands have gained in recent years through the usage of social media alone is stunning.
Furthermore, your social media pages give your brand a chance to curate how you would like your app to be perceived in the public eye. For example, if you’ve recently developed an app that tells users what grab-and-go restaurants are having deals on any particular day, you can showcase photos of meals, and even encourage users to send in their own. By posting high-quality images of delicious food from places that your app promotes, you will then inspire any hungry potential customers to download your product and try it out. Additionally, giving your users a chance to have their images showcased on a large platform provides an incentive for them to submit them, and thus, allows your app to reach a larger audience that includes their followers and friends as well.
It’s now 2017 and at this point, if your company isn’t using social media to promote its product, it’s already behind. Fortunately, social media marketing is a service offered by many creative agencies, so you don’t have to learn all the tricks of the trade on top of your busy schedule.
This cannot be overstated: Blogging provides a direct channel of information from you to your customers and should not be overlooked as a vital marketing strategy.
With every new app, there is a learning curve that comes along with it. As your app gains notoriety, there is a chance your company will become flooded with emails and tweets asking the same question over and over again. While some companies choose to answer these on a frequently asked questions page, opting to go the route of blogging to address common customer concerns or industry related topics shows that you take the customer experience very seriously.
Also, blogging drives traffic to your website, thus increasing the awareness of your product. Each blog post you publish gives your site an additional opportunity to be recognized at the top of search engines such as Google or Yahoo, which in turn allows more people to find your website. Additionally, each blog post is another thing that loyal and interested users can share with their friends on their own social media feeds, allowing you to reach a broader audience.
One tried and tested trick of the trade that has never gone out of style to promote a product is hosting a launch party. A party of this variety provides you with the opportunity to gather together the connections you have made through years of hard work in your industry to hype up your product through focused networking.
Launch parties are PR godsends when done right. If you can commit to preparing promotional materials such as clothing and brochures, book a stellar location, deck out the guest list with industry leaders, and find a way to bring in media coverage- your launch party will be paid off tenfold by the business it will bring you in the future.
As with all software, your app should have a promo video, non-negotiable. Promo videos generate excitement by giving the media and potential users a little taste of how your app will affect lives in a positive manner.
If you really think about it, a Hollywood movie would never fill a theatre if it didn’t first release a trailer month in advance. So why should your app be any different? By increasing demand before your app even hits the market, your downloads will be much higher after you’ve released it.
If you’re set on harnessing the power of marketing to get your app the recognition it deserves, but require a little more expertise to help position it well for release, contact Arnold Street Media today to learn more about our services!