Winterproof is a Canadian outerwear and accessories brand designed for everyday winter wear. With a focus on warmth, comfort, and durability, their pieces are made to keep kids protected through cold-weather seasons—without compromising on practicality or style. Available at major retailers across the country, Winterproof makes winter gear accessible and reliable for Canadian families.
For Winterproof, we were tasked with creating fun, high-impact content to drive e-commerce sales—without relying on traditional outdoor shoots. Instead, we brought winter into the studio, using playful set design, bright colour palettes, and faux snow to create a bold visual world that stood out in a crowded category.
This approach allowed us to control every detail while showcasing the brand’s personality in a vibrant, memorable way. The result was a series of scroll-stopping assets that sparked engagementand and drove a significant increase in online sales—well beyond initial KPIs.
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