T-fal is a global leader in kitchen innovation, known for designing smart, user-friendly appliances that make cooking more accessible and enjoyable for home chefs. From non-stick cookware to advanced air frying technology, T-fal combines performance and simplicity to inspire confidence in the kitchen.
To showcase the versatility of the 6QT T-fal Infrared Air Fryer, we partnered with celebrated chef Claudio Aprile to highlight its 7 cooking functions. Our team developed original recipes tailored to both North American and Mexican markets, ensuring broad appeal and cultural relevance. We captured Claudio preparing each dish on set, delivering a rich series of educational and promotional assets that brought the air fryer’s capabilities to life through storytelling and elevated production.
For the larger 7QT model, we produced a visual campaign focused on beautiful, high-performance product photography. Our team handled food styling and recipe execution in-house, crafting a series of mouthwatering visuals that showcased the air fryer’s results. The photography emphasized texture, crispness, and everyday usability—positioning the 7QT as a must-have kitchen essential through stunning, scroll-stopping content.
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