5 Benefits of Content Marketing for Your Business

Content marketing is an essential component of the marketing mix that can sometimes get a bad rap due to the fact that it can be difficult to track a direct ROI that is tied to it. In actuality, by delivering a repository of authentic, informative, and engaging content, you can build brand awareness, credibility, and trust, which ultimately leads to brand loyalty. 

If you aren’t sold on all the benefits that a comprehensive content marketing strategy can provide, keep reading to learn more about all the perks that come with creating stellar content!  

1. Content Marketing Builds Trust Between You and Your Audience 

Content marketing gives you the opportunity to answer commonly asked questions and educate your audience. Well-sourced content will place you as a top competitor compared to other brands that don’t provide the same value or whose attempts to enlighten their audience are poorly executed. By providing your audience with reliable answers without asking for anything in return, they’ll begin to trust you as a dependable source of information. 

Positioning your brand as a trustworthy company that seeks to help its clients is a potent way to improve and grow your brand’s reputation. 

2. Content Marketing Creates Customer Loyalty

Producing relevant and curated content will create a sense of loyalty around your brand. If a customer loves your content, they’ll be more likely to recommend your brand, whether they actively shop with you or not. For example, an aesthetically pleasing Instagram feed may attract some followers who aren’t necessarily your target audience, but they may share your brand with other people they know who are your target audience.

Not only does this create brand awareness, but it also helps drive organic traffic to your products and services. 

3. Content is Easily Shareable  

One of the biggest advantages of content marketing is how easily shareable it is. A targeted and educational post on social media may garner you a larger audience as your pre-existing customers might feel compelled to share that post in their own social circles. Similarly, a blog post that offers solid advice may get passed around when your customers send it to people they know. 

Each share is another potential customer relationship and an effective way to promote your brand. 

4. Content Marketing Gives Your Audience A Reason to Hang Around Longer

A customer may come to your website seeking a certain product or service, but if you provide them with valuable, engaging content, they will hang around longer. For example, one of your linked social media accounts may catch their attention, which then leads them to clicking and spending time understanding your brand on a different platform. From there, they may explore your other products, learn more about your services, and ultimately associate a positive experience with your brand. 

Having more content available to your audience also means your audience has more to engage with. Even if they just came to look for a specific product, it’s never a bad idea to give them a reason to hang around longer. 

5. Content Marketing Establishes You as an Authority Figure 

Quality, dependable content will send a message to consumers that your brand is an authority figure in your field. Once your business becomes known as an established source of information, your chances of ranking higher in search engines increases. This will allow for more traffic and ultimately more customers. 

Being an authority in your field also goes hand in hand when it comes to trust and loyalty. The more credible your brand appears the more likely people are to come to your site for guidance. 

Content marketing is a strong and effective form of digital marketing. From creating brand awareness to establishing your brand as trustworthy to increasing your visibility on search engines, there’s no doubting the fact that producing quality content can greatly benefit your business. 

Not sure where to begin? At Arnold Street Media, Inc., we have a team of talented copywriting experts and social media specialists that can help you take your content to the next level. Contact us today!