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It’s the information age, and the Internet is surely playing the leading role in providing people across the globe with a bottomless supply of knowledge. Each day, in many corners of the web, people are reading company blogs, newsletters, and Twitter feeds.

As digital marketers, were aware that there is no shortage of content online. However, what many fail to understand is that a brand cannot simply spend time pouring countless resources into content creation while having no plan for the distribution and marketing of it.

At Arnold Street Media, Inc., we’re experts on elevating brands across the globe to their highest levels of success due to our understanding of how to ensure that any company’s fantastic content is actually being seen.

Allow us to share with you some of the tricks of the trade:

Harness the Power of PPC Marketing

PPC marketing, short for pay-per-click, is a way that companies expand their reach by paying a fee each time that their ad is clicked by someone on the Internet. While some companies prefer to strategize complex marketing plans to help their content be seen by the masses, PPC marketing allows companies to forget the hassle and simply purchase visits to their website.

If your company is producing something valuable to consumers, paying a minimal fee to ensure that they are able to discover your product or service will only result in a greater payoff for you in the end.

A prime example of successful PPC marketing is Google AdWords. This platform gives businesses the opportunity to use PPC marketing on one of the most popular websites in the world – Google. Companies and entrepreneurs who use Google AdWords place bids on keywords and pay whenever their advertisement is clicked.

Whenever you search for something, Google places a handful of its paying advertisers into its search results. These advertisers are chosen based on how much they bid on their keywords, but also by the applicability of them.

Become SEO Friendly

SEO, otherwise known as search engine optimization, is a tried and trusted tool of marketers globally. Different from PPC marketing, search engine optimization involves striving to achieve organic reach from search engine results. Some methods to ensure your website is compatible with search engines involve the amount of links you have on your site, and the keywords you use in your posts.

As opposed to putting an ad out in your local paper, search engines provide those who would be interested in your product or service with a one way ticket to your website, otherwise known as targeted traffic.

Search engines use algorithms to provide the most relevant results to their users, so it’s only logical that you would take advantage of their platforms by doing what you can to raise your website’s search engine rankings.

Need a Boost?

Facebook boosted posts are all the rage- and rightfully so. Facebook connects individuals from all corners of the earth, and boosted posts appear high up in the newsfeed. For a fee, you can select the audience you wish to see your post. If your research on your target market has been less than extensive, you can choose to simply boost your post to the people who like your page and their friends.

You can boost any post, past or present, but we suggest sticking to the ones you feel will bring you the highest amount of business.

Instagram Advertising

When you’re scrolling through your Instagram feed looking at posts that are relevant to your interests, it’s always curious when you notice that the one you just stopped to look at is promoted.

The fantastic thing about promoted Instagram posts is that due to the design of the app, they simply look like the typical post you’d already be seeing in your feed.

First off, when advertising with Instagram, the platform provides a list of objectives for you to choose from for why you are opting to market through their app including: Boost your posts, promote your page, send people to your website, increase conversions on your website, get installs of your app, increase engagement in your app, reach people near your business, raise attendance at your event, get people to claim your offer, and get video views. Similar to Facebook, because Instagram advertising is done using Facebook’s platform, Instagram also allows you to choose the audience you wish to see your advertisements.

Don’t allow your content to simply sit around just waiting to be discovered. Take an active role in ensuring that your marketing strategy is up to date with the latest trends and watch your company soar. However, if you feel you could use assistance in the process of taking charge of your online presence, contact us today at Arnold Street Media, Inc. so we can get the ball rolling.