The Importance of Professional Real Estate Photography

When selling your home, ensuring that you do everything in your power to enhance its appeal and decrease its time on the market is vital. Additional months, even weeks, on the market can drastically affect your homes selling value. This is why it’s imperative that you don’t cut corners during the process.

Gone are the days when buying a home involved a phone call to a realtor to search the, then private, database of houses on the market so that he or she could compile a list of potential homes for a client to tour in person.

The digital age has propelled advancements in the way that the real estate industry operates, and now buyers have access to high-quality images of houses in their price range at the simple click of a button.

You want your home to make a stunning first impression, right? Here are a few reasons why it’s essential that a professional real estate photographer shoot your home’s online photographs:

They Understand the Medium

Professional photographers are artists. They are people who harnessed their passion for shooting pictures and transformed it into their career. Similar to artists all across the board of mediums, they place a heavy emphasis on their artistic integrity. Professional real estate photographers take photos of houses for a living, and have the knowledge and talent to effectively capture your homes most striking features.

In short: professional real estate photographers will use their firm understanding of the medium and the real estate industry to make your house look so beautiful that it can drastically reduce its time spent on the market.

They have the Equipment

If you’re a photography hobbyist thinking that you can save money by shooting the images yourself, consider the fact that real estate photography exists in a whole other ballpark that involves lots of technical equipment and expertise.

For instance, buyers are not attracted to dark spaces, so how will you combat the lack of natural light in your basement? Real estate photographers, on the other hand, come prepared to your door with lights, Photoshop proficiency, advanced lenses, and more.

The Final Product is Eye Catching

While you may presume that you possess the skills required to make your crowded bedroom look stunning, the truth is that only a professional real estate photographer knows exactly what angles, lighting setup, and in some cases, staging is necessary to make jaws drop.

In fact, listings that used real estate photographs taken by professionals were shown to receive a 139% increase in clicks, compared to similar listings within the same postal code. Furthermore, homes that showcase professional photos in their listings can actually increase in selling price. It’s reported that the spike in final price can be anywhere from $934 to $116,076 -definitely worth the initial investment to hire a photographer, right?

They Handle the Technical Details

In addition to the stress real estate photographers relieve by directing the photo shoots themselves, these professionals can additionally handle the task of curating your listing. So instead of having to upload your photos to MLS yourself and being forced to navigate any post-production technical issues, you can instead have a trained professional handle the job for you.

Furthermore, virtual tours are an increasingly popular trade practice these days that average hobbyist photographers do not have the skills to create. These simulated tours, comprised of sequences of images, allow viewers to feel as if they are moving seamlessly throughout a house, at the click of a mouse.

Professional real estate photography is a powerful tool that is crucial for the speedy sale of any home. Although DIY-culture is increasingly popular in this day and age, leaving something as important real estate photography up to an amateur can hinder the sale of any home.

By hiring a professional real estate photographer, you can assure that your home’s finest assets will be advertised, while its less-than-stellar corners will be made to appear beautiful.

Real estate photographers have the ability to make an ordinary home look extraordinary. Put your trust in their hands and reap the payoff. If you’re selling your home and are looking for a professional to take your listing photographs, contact us at Arnold Street Media and we’ll ensure that the essence of your house is captured in eye-catching photographs.

If you’re looking for seasoned and talented real estate photographers, let’s chat! Click here for more info. 

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