The Biggest Corporate Branding Mistakes

Year after year we find that companies invest heavily in their branding strategy but end up failing to capitalize on their efforts. In most cases, it’s usually only one or two slip-ups that cause their whole campaign to unravel. The truth is, all it takes is one mistake to sabotage a brand....

1

A Glossier Girl

By: Alannah Kavanagh   I’ll admit, I wasn’t the first one to joyously welcome Glossier to Canada, but I’ve certainly joined in singing with the choir of the masses expressing their delight over the company’s decision to begin shipping their beauty products to Canada. Yes, I recognize that I was late the game....

1

We all Scream for Ice Cream

While Toronto may not be the coldest place in Canada, the pedestrian dense city is known for its persistent winters. In fact, the frigidity of our winters may just be why Torontonians have such a strong affinity for summertime. Walk down any street from June to September and you’ll witness thousands...

0

So you built an app: Now what?!

Hello there brainiac! Chances are if you’re reading this, you’ve just completed the development of an amazing app that you’ve been working on for quite some time. Unfortunately, the work doesn’t end once your development is showcased in the app store. The app market is vast, and has many developers competing to...

0